A University in Milan focused on communication, a company that works on creativity and innovation. This is the way IULM and Superstudio set up the collaboration research on brand identity that the institute assigned to its students after they had taken part in the Superdesign Show last September. This project showed not only established situations but also new and stimulating points of view...

Comparing ourselves with the new generations is like looking in a mirror in which the reflection does not always return the image we are used to...